Ideas That Inspire Basell
Client: Basell
A/E: Tom Petrella/Avalon Exhibits
Size: 45’x80’
Product: Custom & Matrix
Budget: $350,000 (Matrix portion was $40,000)
Basell produces polypropylene, polyethylene, and advanced polyolefins materials for a variety of end-uses and is a global leader in the development and licensing of polypropylene and polyethylene processes and catalysts. Basell has customers in more than 120 countries and manufacturing facilities in 18 countries on five continents. Basell’s corporate office is located in The Netherlands.
For this year’s NPE show, Basell’s objective was to build sustainable customer relationships following a recent successful company merger. They booked 3600 sq. feet of space. Avalon designed a custom rental exhibit solution that included a 20’x20’ two story conference area, a 10’ diameter rotating globe and 3 large spacious conference rooms. Incorporated into that design was approximately 200 linear feet of Matrix varying in height from 16’ to 8’. Matrix frames were finished in standard white laminate finish to match the look of the components supplied by Avalon. The Basell exhibit is a perfect example of combining traditional custom components with Matrix modular frames.
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