Ideas That Inspire BMW

Client: BMW

A/E: James Howard, Inc.

Size: 10x10

Product: Delta Matrix

Budget: $13,000

 BMW has been a long time client of James Howard, Inc., a marketing communications company in New Jersey.  The BMW “Road Help Service” division had an exhibit need for an upcoming trade show.  They were looking for a high tech system that would convey the BMW image.  They wanted something lightweight with a fast set-up.  James Howard, Inc. presented them with a Matrix exhibit solution that was initially a rental for $6,000, but turned into a sale.  The exhibit features backlighting on the panels behind the perf, giving a halo effect behind the monitor.  The exhibit packs into one crate.  This booth was so well received, that a different division of BMW is purchasing two similar units that are currently in design.