Ideas That Inspire Equipment Leasing Association

Client: Equipment Leasing Association

A/E: Gary Zgorski/ProDisplays, Ltd.

Size: 10x17 and 10x10 

 Product: Elite

Budget: $15,000 - $20,000 including graphics

The Equipment Leasing Association puts on shows and conferences for their industry.  Their challenge was to put together a display that would serve as a “welcome” and “information center” for show attendees.  Since this exhibit would be located outside of the conference show hall, it could be designed to a size that was functional and within their budget.

They had the following requirements for the exhibit: It needs to show products and services available to members; it must be easily transported and set up by 1 or 2 people; the graphics need to be interchangeable to keep their message fresh; and a 10x10 version is needed for exhibiting at other shows.  Gary showed them several ideas from the Laarhoven design library.  They chose their favorite design and it was branded with their logo, colors, graphics and laminates.  A 10’ version was designed as well.  The exhibit achieved the solutions the client needed, and it will premier at their October conference.