Ideas That Inspire HPC Publications
Client: HPC Publications
A/E: Don Lipke/Laarhoven Design-Atlanta
Size: 30’x50’
Product: Delta Matrix
Retail Budget: $100,000 per year includes I&D, shipping and logistics, storage & maintenance.
HPC Publications has been a longtime client of Don Lipke’s, purchasing over 15 pop-ups through the years for their busy small show schedule. In 2000, they purchased a 30’x30’ Matrix exhibit for the National Apartment Association Show in Las Vegas, their largest show of the year.
Each year they exhibit with a fresh new look utilizing their existing Matrix components and new graphics and lights. As their booth space has grown, so has their inventory of Matrix frames and parts. They continue to be delighted with the ability of Matrix to morph into fresh, dynamic new looks, and at this years NAA show, they were doubly delighted as their 30’x50’ Matrix exhibit won Best of Show.
The exhibit includes two prize wheels that attendees spin for prizes and a chance to grab at $3,500 of flying cash in a money booth. Lighting includes rope lights dropped through the Matrix frames at all entrances and attractive scones hung on the walls. Two 16’ towers are backlit. A center storage area contains two doors for access. Two custom counters in the front feature lots of shelving for their magazines, and a custom counter in the back provides an area for booth staff to talk with attendees.
|
