Ideas That Inspire Lettieri
Client: Lettieri & Co.
A/E: Tor Okerlund/Envisio
Size: 20’ x 20’
Product: Delta Matrix
Budget: $50,000 (Delivered at $55,000 including overhead structure, backlit signs and flooring)
Lettieri & Co., a producer of authentic, ready to serve meals, presented this new
Laarhoven Design dealer with a challenge. They planned to launch a new product at the National Association of Convenience Stores (NACS) in Las Vegas, and needed a new exhibit to fit a very demanding budget and list of requirements. Their new exhibit needed to have.
*An ‘upscale’ look to elevate the perception of their product.
*The ability to reconfigure into new designs and layouts for future shows.
*Weight bearing capacity, as heavy food service equipment would be placed on counter tops.
*Lots of storage space.
*Plus, the entire exhibit needed to work as a functioning food service location.
The Matrix exhibit system was the perfect solution. The client was delighted with their presence and effectiveness at the show, and told Envisio that it exceeded their expectations. On the first day of the show, they sampled over 1200 units of product, and actually gathered a number of leads for Envisio of exhibitors who stopped by to admire their exhibit!
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