Ideas That Inspire MacDermid

Client: MacDermid

A/E: Patty Williams/Laarhoven Design Atlanta

Size: 30’x40’ (20’x30’ and 41’x20’ reconfigurations)

Product: Matrix

Retail Price: $90,000

The tradeshow manager from the printing division of MacDermid came to several

 seminars at Laarhoven Design Atlanta’s Showroom.  She was intrigued with the features and benefits of the Matrix exhibit system. When the VP of MacDermid corporate called her to say he wanted a new booth, the timing was right to make a change to Matrix!  His list of requirements for a new exhibit booth suited the Matrix system to a T and included:

•   ability to reconfigure over the next 6 years
•   areas to feature large format graphics
•   conference room
•   storage space
•   graphics that can change with every show.
•   lots of curves
•   reduced shipping and I&D expenses.   

This Matrix 30’x 40’ solution premiered at the Label Expo in Chicago in September.  It features a conference room that is semi private. Frosted plex allows for ambient light. Storage space is available on both sides of the conference room and is accessible by walk in doors. The center 16’ tower features the corporate identity. Curved headers contain messages about their products and can be changed with each show.  The front plaid on the 12’ wave walls will stay the same with each show, but the interchangeable graphic panels on the backside will change.  A hanging, rotating pinwheel sign was used for maximum visibility and continues the use of curves.  

The client is extremely happy with Matrix.  Their I&D costs were reduced by two-thirds. Shipping costs have dropped as their old custom booth shipped in nine crates, their new Matrix exhibit ships in three. Their drayage cost was also reduced significantly.