Ideas That Inspire Mozzarella Fresca
Client: Mozzarella Fresca
A/E: Steve Griffith/Nationwide Displays
Size: 10’x20’, 10’x10’
Product: Elite
Retail Price: $26,000
Steve had over a dozen clients showing at a gourmet food show in
San Francisco . While walking the show floor, he met an exhibitor who was gathering design ideas to replace a labor-intensive, heavy, homemade exhibit that they had used for over 8 years. Several fact-finding conversations followed, and Steve put together an Elite exhibit solution that perfectly matched the client’s need for form, function and a less labor-intensive installation.
This new exhibit keeps the traditional wood look and Italian theme of the old exhibit. The lightweight, modular panels are easy to install. Aluminum columns weighing only 5 lbs. each are lighter than the client’s old 60 lb. columns. The top capital of each column hooks over an Elite panel. The 10’ center section of the exhibit is moved forward 5 feet from the backwall to create an area behind the exhibit to prepare food for sampling.
This 10’ section is also designed for a 10’x10’ reconfiguration. The front reception counter includes a showcase for product and locking door for security. Stock graphic images have the customer’s cheese products scanned into the pictures. The flooring is interlocking carpet, so that sections can be replaced if food and wine is spilled from product sampling.
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