In recent years, E4 Designs of Atlanta developed a 20’x40’ rental solution for Ascom’s show in Toronto, Canada.

Ascom, with US headquarters in Atlanta, designs, manufactures and implements parking, toll and fare systems. One of the features of MATRIX that enamored ASCOM was the ability to change the configuration of the exhibit for a new look at future shows without having to re-invest in an entirely new graphics package.

Ascom rented the same square footage for last year’s show but wanted a new look. They did not require private meeting space but did want visible corporate ID. Brad’s solution was to design an open and inviting exhibit with a front rear-lit tower. They were able to use many of the graphics from the previous year and thereby spend $10,000 less than they did in previous years.

Design Solutions Featured:

• 16’ high tower using same rear lit graphic with different translucent color.
• Multiple work stations.
• Standard white laminate panels.
• Arched Canopy comprised of (5) curved panels going 16’ deep into exhibit.
• Public and semi-private meeting areas.
• Exhibit packed in (3) 4’x4’x8’ high crates.
• Installation took (2) men and (1) supervisor one day.

Basell produces polypropylene, polyethylene, and advanced polyolefins materials for a variety of end-uses and is a global leader in the development and licensing of polypropylene and polyethylene processes and catalysts. Established in October 2000, Basell has customers in more than 120 countries and manufacturing facilities in 18 countries on five continents. Basell’s corporate centre is located in Hoofddorp, The Netherlands, near Amsterdam. The company has regional offices in Brussels, Belgium; Mainz, Germany; Elkton, Maryland, USA; Sao Paulo, Brazil, and Hong Kong, as well as sales offices in the major markets around the globe.

For this previous year’s NPE show, Basell’s objective was to build sustainable customer relationships following a recent successful company merger. They booked 3600 square feet of space. Avalon designed a custom rental exhibit solution that included a 20’x20’ two story conference area, a 10’ diameter rotating globe and 3 large spacious conference rooms. Incorporated into that design was approximately 200 linear feet of MATRIX varying in height from 16’ to 8’. MATRIX frames were finished in standard white laminate finish to match the look of the components supplied by Avalon. The Basell exhibit is a perfect example of combining traditional custom components with MATRIX modular frames.

Design Solutions Featured:

• 45’x80’ of exhibit space.
• 3 large spacious conference rooms.
• 2 story conference area 20’x20’ in size.
• 10’ diameter rotating globe.
• 16’ high backwall.

Atlanta based E Motion, a first time exhibitor, wanted to make a lasting impression with a unique look. They thought the only way to accomplish this was to own their own exhibit. Being a start-up in a new industry, ownership was out of the question. To the rescue came E4 Design of Atlanta, GA. They were able to help E Motion design a unique Matrix Rental solution incorporating unique panel finishes. The result was a successful introduction of E Motion’s concept of alternative energy rental cars for inner cities.

According to E Motion’s exhibit manager, an exhibit rental was really their only alternative from a budgetary stand point and she was not sure they would be able to make the impact they desired. However, Matrix’s design flexibility made it look like it was actually E Motion’s own exhibit and therefore gave them the presence they desired. E Motion may opt to never own an exhibit again!

Design Solutions Featured:

• 16’ central corporate Id tower featuring translucent yellow plexi
• Semi-private conference area with central tower using frosted plexi
• Combination of faux metal floor and carpet with inlayed logo
• Plasma screen mounted at eye level
• One meter overhang around perimeter of tower
• Tres shelving to display literature
• Exhibit shipped in only (2) 4’x4’x8’ crates
• Install took (2) men and (1) supervisor one day to install

Last year, EGT approached E4 Design with a rental need for the IBC show in Amsterdam. Their booth requirements included a look that would recreate the look and feel of their high-tech laboratory environment with the cool, clean look of aluminum and the sterile look of white interiors.

This elegant Matrix solution contains plex walls that are “double-pained” with a darker plex infill on the back, to give the interior low-spectrum blue lights a soft hue and to al-low the lighting to escape through the wall without reflection. The raised platform floor has a high gloss metallic finish with a transparent polymer coated surface and steel laminated edges, further enhancing this eye-catching exhibit. The overhead extrusion allows for spotlights to be discretely placed and angled for effective accent lighting. The custom counter has a contemporary look and contains wood accents accompanied by Matrix components. A standard Matrix frame was placed underneath the counter with castor wheels attached for easy movement. Matrix extrusion on the sides adds to the contemporary look.

Analysis Factors	Delta Matrix	Custom
Purchase Price	$65,000	$55,000
Packaging	[2] Crates 4’x4’x8’ [2] Carpet bags	[5] Crates 4’x4’x8’ [2] Carpet bags
Dimensional Weight Actual Weight (incl. carpet)	2280 pounds 2380 pounds	5700 pounds 6250 pounds
Shipping Costs – Eight legs using the greater weight at $0.89 per pound	$15,946/year	$44,500/year
Drayage Costs – Average cost of $75 per hundred weight (CWT) of actual weight.	$7,200/year	$18,900/year
Storage – Based on E4 Design of Atlanta rates of $0.20 per cubic foot plus $15 per carpet bag per month.	$1,176/year	$2,400/year
Installation/Dismantle – Based on average of $65 per hour plus 30% supervision fee.	28 hours per show $9,464/year	40 hours per show $13,520/year
Refurbishment – Custom is based on 20% industry average for year two. Matrix is based on 3% from actual Laarhoven experience.	$1,950/year 2	$11,000/year 2
Total cost for first year: Total cost for second year: Total cost for two years:	$98,786 $35,736 $134,522	$134,320 $90,320 $224,640
Other factor to keep in mind: Matrix exhibit can easily and cost-effectively be redesign, reconfigured or re-skinned while custom exhibit cannot.